AUGMENTED REALITY
MARKETING & E-COMMERCE
SOLUTIONS
Augmented reality provides an opportunity for brands to interact with their audience in innovative and interactive ways. By integrating augmented reality into marketing strategies, brands can provide unique and personalized experiences to their customers, enhancing brand awareness and brand loyalty.
Whether it's the ability to try virtual products before purchase, 3D visualization of products, or creating immersive AR ads on social media and Google display, we leverage augmented reality technology to increase sales and boost brand awareness.
PRODUCT
VISUALIZATION
Augmented reality product visualization allows businesses to present their products in an immersive way using technology. Customers can see real products in environments that correspond to the real world around them, allowing them to explore their features and usage in an immersive way before making a purchase.
VIRTUAL
TRY-ON
Using augmented reality, consumers can try on virtual products, such as sunglasses, jewellery, watches, or even make-up products directly from their mobile phone. This experience allows consumers to try on different styles and options before making a final purchase decision, helping to reduce returns and increase customer satisfaction.
INTERACTIVE PRINTS
By using augmented reality, prints and publications can be made even more interactive. Images and graphics can be brought to life, offering readers an innovative experience. Consumers can use smartphones to scan interactive elements and access additional information, videos, images or even perform actions such as playing games and more.
ANIMATED PACKAGING
Augmented reality packaging design allows businesses to create original and eye-catching packaging for their products. These next-gen packaging can include various additional features, such as information or interactive elements, that enhance the customer experience and make the product more appealing.
INDOOR
MAP
NAVIGATION
Elevate your brand's customer experience by offering seamless indoor navigation powered by augmented reality. With Arway’s innovative white-label solution, brands can provide customers with intuitive, real-time directions in complex indoor environments such as mega-stores, malls, airports, exhibitions, events and large office buildings. Brands can differentiate themselves in the market by offering a truly innovative and immersive user experience that keeps customers coming back.
IN-STORE AUGMENTED
PRODUCTS
Designed to revolutionize the way brands interact with customers in physical stores, this innovative AR solution offers unparalleled benefits. With a simple point of their device, shoppers can access detailed product information, reviews, and interactive demonstrations, transforming their shopping experience. For brands, this means enhanced product visibility, dynamic advertising opportunities, and increased sales potential.
LANDING
PAGES
Landing pages can be enriched with interactive elements, such as virtual products or experiences, that create an immersive and engaging experience for visitors. Through these pages, the brand can present its products or services in a different and engaging way, attracting the interest of visitors and encouraging them to explore the company's website further.
TREASURE HUNTS
Users can participate in a fun treasure hunt, where hidden treasures can be spotted in different parts of the environment and participants can use their smartphones to find them. As they find and collect the treasures, they may receive rewards or perks from the brand, creating a sense of excitement and recognition.
AVATAR
TOUR GUIDES
The use of AR guides in tourist destinations, museums or events can offer an original and different experience to visitors, providing information about the place or event. Thanks to augmented reality, virtual tour guides can be integrated into the physical environment, offering a more realistic experience to visitors.
MINI
GAMES
Augmented reality games are a fun and interactive option to attract younger age groups and keep them interested. These games can encourage user engagement through original challenges and activities, showcasing brand creativity and innovation while providing a fun experience for users.
QUIZZES
& SURVEYS
Creating interactive quizzes and surveys with augmented reality is a fun way to encourage audience participation and collect data on customer preferences and needs. Users can take part in knowledge competitions and surveys, having fun and providing the brand with valuable data for product and service development.
FILTERS
& EFFECTS
Through augmented reality, these filters and effects can include various options such as changes in appearance, adding special editing effects, and even fun 3D objects appearing in their environment. This integration has significantly enriched the user experience, allowing for more creative and engaging content creation on platforms like WhatsApp and Instagram.
AUGMENTED REALITY PARTNERS
OFF & ONLINE APPLICATIONS
WebAR offers an ideal solution for effectively connecting offline and online marketing efforts. It seamlessly transitions leads from traditional methods like printed materials or packaging to a brand's website. Users can access the WebAR experience by scanning a QR code or clicking on a provided link, which can be shared through various channels like WhatsApp, social media, embedded in website buttons, or included in Google display ads or videos with QR codes.
REPORTS & INSIGHTS
In every campaign we provide reports and insights to keep track of their performance and understand the funnel’s impact and what benefits they bring. The analytics dashboard with insights, data, and reports for tracking campaigns’ performance, helps marketers know the audience better, collect stats even from offline marketing campaigns and boost ROI.
AUGMENTED REALITY
RETAIL INDUSTRY STATISTICS
71% of consumers would shop more often if it involved AR
Retailers using AR have seen increases in conversions by up to 40%
Product presentation using the AR function has a 94% higher conversion rate than product presentation without AR.
72% of shoppers who used AR in their shopping journey said they purchased stuff they didn’t plan to buy.
61% of consumers prefer retailers that offer augmented reality experiences.
AR can increase customer interaction rates by 20%.
Sources: (Infopulse, Xrtoday, Merchant Risk Council, Adweek, NLM, Eclipse Group, HBR, G2.)
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